Publicity Kit
Logos & instructions for crediting the ACC and MCC
Logos
Both the Amesbury Cultural Council and the Mass. Cultural Council must be credited by using both agencies’ logos or the credit line listed below.
Logos must be produced as a unit without alteration.
The credit line is as follows:
“This program is supported in part by a grant from the Amesbury Cultural Council [+ any other LCCs], [a] local agency[ies] which [is/are] supported by the Mass Cultural Council, a state agency.”
Where to use the credit line and logo
Promotional Materials. Use the credit line and credit logo prominently in printed materials (this includes materials prepared by the grantee such as brochures, programs, newsletters, press releases, educational materials and announcements) as well as in films or videos.
Online Materials. Use the credit line or credit logo prominently in online materials (including web sites, blogs, electronically distributed releases, and social media/networking channels) to which your LCC grant contributes. The electronic logo should link to our web site, www.massculturalcouncil.org. Grant recipients may not use logos on surveys.
Exhibition Signage. If there is no printed program for an exhibition, credit can be given through wall text, or a placard placed at the entrance to the exhibit or performance space. This must include the LCC and Mass Cultural Council listed with other major public, private, and corporate sponsors, in proportional order of the size of contribution, or a placard crediting the LCC and Mass Cultural Council, placed at the entrance to the exhibit or performance space.
Educational Materials. Use the credit line or credit logo in educational materials distributed along with any LCC-funded program/exhibition, such as brochures, pamphlets, flyers, etc.
Verbal Credit. When written credit is not applicable, as in the absence of printed materials, verbal credit shall be given prior to performances.
Advertising. Use the credit line and logo in print advertising that is 10 column inches or larger that is placed by a grantee. Any advertising, regardless of size or length, placed by a grantee that credits a specific funding source must also credit the LCC and Mass Cultural Council.
Pending Approval. In cases where the proposed project takes place prior to notification of final approval, or where final approval comes after publication deadlines have passed, grantees may either:
Include the following credit statement in publications and press prior to award notification:
“This program has applied for support from the [City/Town] Cultural Council, a local agency which is supported by the Mass Cultural Council, a state agency.”
OR
Credit the LCC after award notification by:
Writing a letter to their legislator regarding the public support they received from the Local Cultural Council.
Including the standard credit statement or Mass Cultural Council logo in any subsequent press or publications such as newsletters, website updates, etc.